A very significant commitment by the UCDA to its members, but one some members may not know about, are our onthe-road ambassadors. These 6 talented and experienced individuals offer UCDA members that most precious, and increasingly rare, service experience … face to face interactions at your business!

What value-added do they bring?

Our UCDA road representatives cover most of southern Ontario and, on arrangement, can venture even further north, depending on needs.

Each rep has their own ‘territory’ so dealers in their zone often get know them, and not just by name or email, but in-person. They will visit dealers, by appointment, and help them with everything from searches to questions about advertising regulations.

Virginia has been with the UCDA for just over 25 years. She worked in the Lien department for many years
before hitting the road for the UCDA.

Dealers in her area, which includes the 613- area code and also including Peterborough and Port Hope, know her well!

Frank has been on the road with the UCDA for over 13 years. Frank worked for NAPA before joining the UCDA.

Through his years of experience, he’s gained knowledge of the intricacies of the automotive industry.
Frank meets with members in the Kitchener, Waterloo, Cambridge areas, but also covers from Burlington to
Mississauga.

Sachin, a graduate of Georgian College in the Automotive Business and Marketing program, started as a co-op student with UCDA and was hired after graduating in 2013.

He held various internal roles in Member Services at UCDA and in 2018 Sachin continued to support members on the road. He meets members primarily in the GTA and surrounding areas.

Lorrie entered into the automotive industry in 2009, starting her automotive career at Carpages. In 2015, Lorrie joined the UCDA and has been with us since.

She is one of our Member Services Advisors meeting with members on a daily basis, covering Hamilton to Niagara Falls and the Highway 400 corridor up to Barrie. Lorrie was one of two reps on the road that taught the OMVIC Certification Course.

Conor is a Georgian College Automotive Business and Marketing graduate but before joining the UCDA, Conor sold cars, worked for Discount Car and Truck, and at the Honda plant in Alliston.

He joined the UCDA in 2009 quickly transitioning from working in the office to a Member Services Advisor and now a manager. Conor’s members include some of Toronto and north of the city to Owen Sound and Bracebridge.

Michelle joined the UCDA in 2017. Her role was mainly administrative, working on registrations and promotion for the sales courses and OMVIC Certification Course.

She supported OntarioCars.ca registering members. She’s now on the road meeting with members in South Western Ontario. Michelle, like Lorrie, came to the UCDA after 9 years with Carpages.